If you think about it, SoHo is a hardly a delightful neighborhood. It’s full of shops, snobs, and tourists. On the other hand, for those who know or remember, it’s a neighborhood of the past creative mystery.
To experience this mystery, one has to take a stroll along the cobble streets that by midnight become fully deserted, somewhat in a Scorsesean way. If the walk occupies you for too long, you may continue down the road, until you bump into 11 Howard St. That’s where you’re going to stay. The new hotel boasts fatally delightful Danish interiors. Neither the word luxury nor minimal seem appropriate to describe the style, so for the sake of clarity I’ll use Swedish word “lagom” which means “just the right amount”. And there’s plenty of it — let’s take a look.