A drizzling melancholy of Midtown Manhattan was quick to turn into a buzzy vibe at the Javits Center, which for a mere couple of days became a primary destination for the fresh and new design goods presented by exhibitors from around the world. It’s very likely that a quirky notebook from your local design shop or a scented candle you received on your birthday originated — in one way or another — at the NY Now, a trade show where new designs are presented and sold. I decided to cut through the crowds and study the floor myself, picking only the goods that seemed fascinating, inventive and somewhat delightful at a time when our world has become so serious.

Biodegradable tableware made of bamboo by Japanese company Wasara
Yet another inventive display solution from Yield, a photo stand made out of marble
Irregularly shaped Cutting boards at Hawkins New York
Kitchenware by Umbra
Japanese hat maker practicing the craft at Ishidasebou

A notebook series by School of Life

A young German brand Notabag is presenting new types of bags for the city
Desk accessories by Areaware
Urban gardening made easy by Urban Agriculture
Briefcase by Italian company Essent’ial made of recycled paper
Page Book Ends by Block

A set of concrete blocks, each with different top angles, made by Logifaces — a wonderful puzzle for a creative break
Collection of home goods and maps by Roam
Collection of notebooks and organizational tools from Norway by Darling Clementine
Wander Ware wine glass made of enameled steel designed by Fred Studio

Incense by Norden

Index of brands

  1. Time Concept timeconceptinc.com
  2. Wasara wasara.jp
  3. Yield yielddesign.co
  4. BioLite bioliteenergy.com
  5. Hawkins New York hawkinsnewyork.com
  6. Umbra Shift umbrashift.com
  7. Ishidasebou ishidaseibou.com
  8. Wave Tableware wavetableware.com
  9. School of Life theschooloflife.com
  10. Notabag notabag.com
  11. Areaware areaware.com
  12. Essent’ial essent-ial.com
  13. Block blockdesign.co.uk
  14. Logifaces logideez.com
  15. Roam 42pressed.com
  16. Darling Clementine darlingclementineshop.com
  17. Fred Studio fredandfriends.com
  18. Norden nordengoods.com
  19. Urban Agriculture urban-agriculture.net

I'm designer, photographer, and professional flâneur with a peculiar love towards impeccable design, well-crafted stories, and the intricacies of urban life. Follow me in the field on Instagram, read my tidbits Twitter and Facebook and subscribe to my weekly culture newsletter.