A New Streetwear Brand, Crafted in Detroit

With a soft rebirth of Detroit as a creative city, mode and more makers, designers and entrepreneurs set to create a mark of their own. Detroit-based Andrew Davis, Vincent Troia and Justin Fishaw had been eyeing the right opportunity for a clothing brand and in 2016 they opened a store just off Detroit’s historic Eastern Market. SMPLFD is centered around Detroit’s street culture and interweaves a few influences from urban cultures in other cities. To boot, the trio set up a screen-printing shop in the basement of the store to collaborate and experiment on new designs. I stopped by for a chat a quick tour.

Designer Vincent Troia showing his collection of uniform patches
One of the best-sellers at SMPLFD
A complete screenprinting studio located in the basement of the store

SMPLFD Essentials

1480 Gratiot Ave, Detroit, MI (View in map)
Wednesday to Friday 12—7 p.m.
Saturday and Sunday 12—5 p.m.

Online store:
Instagram: @smplfd
Twitter: @smplfd

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