[lo_drop_caps style=”normal” tag=”p”]With a soft rebirth of Detroit as a creative city, mode and more makers, designers and entrepreneurs set to create a mark of their own. Detroit-based Andrew Davis, Vincent Troia and Justin Fishaw had been eyeing the right opportunity for a clothing brand and in 2016 they opened a store just off Detroit’s historic Eastern Market. SMPLFD is centered around Detroit’s street culture and interweaves a few influences from urban cultures in other cities. To boot, the trio set up a screen-printing shop in the basement of the store to collaborate and experiment on new designs. I stopped by for a chat a quick tour.[/lo_drop_caps]

Designer Vincent Troia showing his collection of uniform patches
One of the best-sellers at SMPLFD
A complete screenprinting studio located in the basement of the store


[lo_row]

SMPLFD Essentials

[lo_column size=”1/3″]

Smiley Yellow Zip Tote Bag ($29.99)

[/lo_column]

[lo_column size=”1/3″]

Student Debt Long Sleeve ($34.99)

[/lo_column]

[lo_column size=”1/3″]

Camo Field Jacket (Price on request)

[/lo_column]

[/lo_row]


[lo_row]
SMPLFD
1480 Gratiot Ave, Detroit, MI (View in map)
Wednesday to Friday 12—7 p.m.
Saturday and Sunday 12—5 p.m.

Online store: buy.smplfd.com
Instagram: @smplfd
Twitter: @smplfd
[/lo_row]