Today when designers can toggle between thousands of typefaces through a dropdown list on their computer it’s hard to imagine that once it was impossible. In 1965 picking a typeface meant getting a type specimen book featuring a very limited selection of styles and designs. A perfect depiction of this era is designer William Longyear’s 1965 Type & Lettering book — a unique portrait-style spiral-bound book featuring almost 600 different alphabets and typefaces as well as a quick guide to calligraphy and printing.

[lo_row]

[lo_column size=”1/3″][/lo_column]

[lo_column size=”2/3″]Type and Lettering
Published by Watson Guptill in 1965
12.5″ x 8.75″ x .8″
137 over-sized pages
$28 at The Curious Desk[/lo_column]

[/lo_row]

Author