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I find it amusing that in New York one can find everything except for the simplest and most unassuming things. Say, a soft-touch high-quality white t-shirt for everyday or an odorless shampoo or an elegant scented candle.

You can sense a buzz of celebration in my head when I saw Upstate Stock (2 Berry Street). Once a grungy warehouse on the border of Greenpoint and Williamsburg — it’s turned into a low-key and well-curated store for menswear basics, apothecary combined with a coffee bar that serves neither La Colombe nor Blue Bottle — but Toronto-based Cut Coffee. I stopped by for a quick tour (and, yes, a white tee).

Jack puzzle by Craighill.

On-site coffee shop has a peculiar selection of Japanese and local magazine titles for men.

Signature knitwear by Upstate Stock.

Postcards by Knickerbocker illustrated by @us1924.

Money clips by Craighill.

Owner Bram Robinson.

Essentials from Upstate Stock

Upstate Stock | Instagram | Facebook
Mon—Fri 8—6, Sat 8—7, Sun 9—6
2 Berry St., Williamsburg (Map it)

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Designer & photographer based in New York City