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Can coffee experience get to a new level? While I don’t usually frequent Starbucks for my daily morning espresso, I was thrilled to learn about their new project — Starbucks Reserve: an attempt to select the most high-quality coffee beans from around the world, roast and brew them on premises in new and novel ways. The project’s new location in New York City (next to the Apple Store in the Meatpacking district) has just opened its doors to make up for one of the most exciting coffee destinations in the area.

The most defining interior materials of the new space are wood and copper — a perfect New York duo
A bag of coffee beans by Atlantica Coffee is ready to be cut and poured into a large container for roasting
One swift cut — and the beans start pouring
Freshly roasted beans on the rotating platform
A sampling pack of the roastery’s most unique bean roasts
A small pop-up shop displays exclusive art pieces by designers Matteo Cibic and Marcel Wanders
The space boasts multiple airy levels with lots of cozy corners — which makes it a perfect location for a meeting or a place to work
Print material uncovering the story behind Starbucks Reserve
The map of the space showing just how big it is
Limited edition New York-themed mugs and totes

Starbucks Reserve Roastery
61 9 Ave, Manhattan (View in map)

Mon-Thu 7 am to 11 pm
Fri 7 am to 12 am
Sat 8 am to 12 am
Sun 8 am to 10 pm
On Instagram: @starbucksreserve
See menu of drinks and food

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Designer & photographer based in New York City