A Massive New Roastery in the Heart of Meatpacking District

Can coffee experience get to a new level? While I don’t usually frequent Starbucks for my daily morning espresso, I was thrilled to learn about their new project — Starbucks Reserve: an attempt to select the most high-quality coffee beans from around the world, roast and brew them on premises in new and novel ways. The project’s new location in New York City (next to the Apple Store in the Meatpacking district) has just opened its doors to make up for one of the most exciting coffee destinations in the area.