A drizzling melancholy of Midtown Manhattan was quick to turn into a buzzy vibe at the Javits Center, which for a mere couple of days became a primary destination for the fresh and new design goods presented by exhibitors from around the world. It’s very likely that a quirky notebook from your local design shop or a scented candle you received on your birthday originated — in one way or another — at the NY Now, a trade show where new designs are presented and sold. I decided to cut through the crowds and study the floor myself, picking only the goods that seemed fascinating, inventive and somewhat delightful at a time when our world has become so serious.


















Index of brands
- Time Concept timeconceptinc.com
- Wasara wasara.jp
- Yield yielddesign.co
- BioLite bioliteenergy.com
- Hawkins New York hawkinsnewyork.com
- Umbra Shift umbrashift.com
- Ishidasebou ishidaseibou.com
- Wave Tableware wavetableware.com
- School of Life theschooloflife.com
- Notabag notabag.com
- Areaware areaware.com
- Essent’ial essent-ial.com
- Block blockdesign.co.uk
- Logifaces logideez.com
- Roam 42pressed.com
- Darling Clementine darlingclementineshop.com
- Fred Studio fredandfriends.com
- Norden nordengoods.com
- Urban Agriculture urban-agriculture.net